Things I wrote
Notes on ecommerce, payments, creators and building brands. Most started as posts on X.
- 16 Oct 2026The China UGC play: Western creators at half the price
Why Sam Posthuma uses Western creators based in China for ecommerce UGC: half the price of US creators and faster turnaround.
- 14 Oct 2026One KPI for every department: be the best in the industry
How histrips runs every department and agency on one KPI: be the best in the industry. Sam Posthuma on product, PDPs and branding.
- 1 Oct 2024How I got rid of my Shopify Payments reserve hold in a month
How Sam Posthuma got rid of all Shopify Payments and Stripe reserve holds within a month and reached 0 chargebacks, using chargeback alerts.
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