Story: eight years of building brands

Built and sold multiple well-known global brands, good for high 8 figures in revenue. Now working with an A-level team on the next big thing in the wellness market.

Projects

• histrips (CEO): nasal strips for deeper sleep and better breathing.
• Limitless Growth (Founder): invite-only ecom growth agency.
• Old Money (Founder).
• Next: the next big thing in the wellness market.

Tools I use

• Disputifier: bye payment holds.
• Growth: for A+ ecom brands.
• Ecomflow.
• JPEGS MAFIA: best static ads in the world.

Shop histrips products

• Black Nasal Strips
• Red & Infrared Light Panel
• Essential Nasal Sticks
• Lavender Mouth Tape
• Eclipse Sleep Mask

Podcast appearances

• Midnight Pod with Matt Kelly: He sold a million-dollar brand to bet on a nasal strip
• Elevator Talks Ep 005: How 1,500 creators promote HiStrips for free

Life timeline

1. Age 16, Holland: Thunderlighter, the first business, selling electric lighters at school.
2. Sheat, an early brand.
3. Song Shirts, an early brand ended by a copyright claim.
4. Years of trial and error: around a dozen brands launched.
5. Old Money: built into a fashion brand with around half a million followers in two years, then sold, keeping 20%.
6. histrips: joined as co-founder number four. Started as a party brand on a boat in Valencia, now worn by world-class athletes with 4,000 creators behind it.
7. Now: based in Dubai, running histrips and travelling the world: Holland, Dubai, Cape Town, Bali.

Writing

• How I got rid of my Shopify Payments reserve hold in a month
• The China UGC play: Western creators at half the price
• One KPI for every department: be the best in the industry

Work with me

For founders who want to scale: apply via Growth.

Featured by

Shopify, Afterpay, Social Snowball, ecomflow, JPEGS MAFIA, EcomClaw, Midnight Pod Now and Elevator Goods.

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