Sam PosthumaAll writing
Writing · 14 Oct 2026

One KPI for every department: be the best in the industry

Sam PosthumaSam PosthumaFounder · CEO of histrips

At histrips every department or agency has one KPI: be the best in the industry.

Our PDPs look the best, our branding is on top.

But best of all, our products are just unbeatable. The whole team was using these electrolytes for months before they launched. There is genuinely no better one on the market now.

Will it sell well? Who knows, we did not even test demand.

But it is a product we will all use daily, and that is what matters.

Originally posted on X.

Weekly thoughts on building, advertising and brand positioning. Nothing to sell.

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